Stop Hiring Influencers: The Business Case for Presence

Hiring influencers isn’t working—and in this episode, I’ll tell you why.

Welcome to Llámame Anything, a podcast where presence meets power, and branding meets neuroscience.

In this episode, “Stop Hiring Influencers: The Business Case for Presence,” I make the case for why brands, hospitality groups, and experience-based companies need to stop chasing aesthetics—and start investing in the people who build emotional trust in real time.

I explore:

🔍 What people actually remember from your event (spoiler: it’s not the signage)

🧠 The neuroscience of somatic memory and how it drives loyalty

💡 The psychology of presence and perception in social spaces

🤝 The real ROI of community hosts, cultural connectors, and presence architects

💼 And how to rethink your brand strategy with the human nervous system in mind

As a presence researcher, future PhD, and cultural strategist, I’ve studied these systems—from virtual reality to real-life venues. And I’ve lived them too. This episode blends theory, lived experience, and strategy you can actually use.

 

👇 Listen if you are:

– A brand strategist or marketer building emotional connection

– A venue operator or hospitality group seeking long-term impact

– A creative, host, or curator tired of not being credited for your value

– A culture-forward thinker who knows vibes ≠ presence

 

🎧 Listen to the full podcast on Spotify, Apple, or wherever you get your podcasts:

👉 http://vfo.podbean.com

🔗 Subscribe for biweekly episodes on identity, power, and the business of being seen.

 

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